Knowledgebase: MSO
What does the MSO feature do?
Posted by Steve Farmer on 26 Sep 2007 07:35 AM

What does the MSO feature do?

We have a service called Marketing Services Organization (MSO) and it tracks the effectiveness of your marketing efforts through the Central Reservation Service – who looks and who books. It also analyzes booking trends through GDS and consumer travel sites, showing ADR, REVPAR, booking totals, and gross productivity through major channels. MSO is all about tracking the effectiveness of your marketing efforts and providing business intelligence to help pricing and allocation.

We can also use third party analysis tools, such as Google Analytics, to track your other online marketing efforts through participation in our MSO.

See an example of what we can provide at: and for help with integrating the tracking code - from use in our MSO or for Google Analytics - see

Let us know if you would like us to begin helping you to track the effectiveness of your Internet marketing efforts and spend money more wisely.
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